Review: AI Ad Creatives Production Tool Pros & Cons

In our previous blog post, we posted a review of – an AI banner creation tool. In this post, we’re going to review a different AI banner creation tool – As the tool’s marketing material says – Creativio is AI-powered and can create astonishing banners in seconds. Let’s see if the functionality and deliverables are also similar to the tool from our previous blog post. PROS This tool is much more flexible than You have many more Read more


Reviewed: AI Ad Creatives Production Tool – Pros & Cons

Ten years ago, no one was even thinking about using artificial intelligence with regard to digital marketing. Five years ago, digital marketers laughed at the idea of artificial intelligence tools outperforming them. But now, the landscape has changed dramatically, and digital marketers work closely with AI tools to deliver outstanding results to their clients. No one is laughing anymore! is no exception, we utilise many AI tools to most effectively help our clients grow their businesses both in Latvia Read more

[Case study] Meta (Facebook) advertising: we almost doubled (+93%) the average purchase value

Description of the situation The client of is an e-commerce company that sells LED products in several countries of the European Union through various paid advertising channels. One of them is Meta (Facebook) Ads, which accounts for a fifth or ~20% of the total traffic each month. Comparing the results of Meta (Facebook) and Google Ads, we observed that Meta (Facebook) Ads provides a lower cost per acquisition (CPA), while Google Ads provides a higher average order value (AOV). Read more