Meta (Facebook) Ads

[Case study] Meta (Facebook) advertising: we almost doubled (+93%) the average purchase value

Description of the situation The client of is an e-commerce company that sells LED products in several countries of the European Union through various paid advertising channels. One of them is Meta (Facebook) Ads, which accounts for a fifth or ~20% of the total traffic each month. Comparing the results of Meta (Facebook) and Google Ads, we observed that Meta (Facebook) Ads provides a lower cost per acquisition (CPA), while Google Ads provides a higher average order value (AOV). Read more