The task
Attract tenants from Russia, Ukraine, Denmark, Nederlands
There are no representative offices in Russia or Ukraine. All requests come to Ventspils
Website
portofventspils.lv
Customer
Premises for manufacturers and offices
Regions
Russia, Ukraine, Nederlands, Denmark
What we did
- Evaluated competitors. Identified approximate entry budgets
- Gave recommendations on what should be on the site (mainly regarding content)
- Prepared banners and created banner ads
- Prepared advertising messages. Created Google Ads
- Daily ad management. Analyzing results, changing advertising messages, changing the portals where ads are displayed, etc.
- Report preparation. Giving recommendations on what could be improved in ads and on the site in order to get the best results
Some of the solutions and tools used
- Google Keyword Planner
- SEMrush
- Google Search
- Remarketing (Display)
- Yandex Direct (Russia’s local search)
- Google for Display & Video 360
- Custom In-market & Affinity Audience targeting
- Google Analytics
Results
Leads increased
+316%
Traffic increased
+59%
Lead generation