The task

Create advertising campaigns from scratch for all channels and adhere to the target ROAS

Website

ledakce.cz, ledakcia.sk, ledakcja.pl, ledaktion.co.at

Customer

LED lights

Regions

Slovakia, Chech Republic, Poland, Austria

What we did

  • Conducted detailed market analysis
  • Analyzed queries in a search engine (Google, Seznam number of keywords, competition)
  • Evaluated competitors (sites, communication channels, etc.). Identified approximate entry budgets
  • Gave additional instructions on how to improve the site in terms of sales
  • Developed a content strategy and publication plan for social networks
  • Prepared banners and created banner ads
  • Prepared advertising messages. Created Google Ads
  • Daily content management on social networks. Developing ideas, preparing plans, analyzing results, communicating with followers, etc.
  • Daily ad management. Analyzing results, changing advertising messages, changing the portals where ads are displayed, etc.
  • Report preparation. Giving recommendations on what could be improved in ads and on the site in order to get the best results
  • Analyzing all investments in marketing and providing the client with ROMI (Return on Marketing Investment) analysis

Some of the solutions and tools used

  • Google Keyword Planner
  • SEMrush
  • Google Search
  • Remarketing (Display)
  • Google for Display & Video 360
  • Custom In-market & Affinity Audience targeting
  • Google Analytics
  • RLSA (in Search)
  • DSA (in Search)
  • Dynamic Remarketing (in Search)
  • Shopping Ads
  • Feed based Ads (Dynamic Price) in Search
  • Seznam Ands (CZ local search Engine)
  • Dynamic Remarketing (Google Display)
  • HOT Remarketing (Display)

Results

Revenue

+361%

ROI

+299%

Cooperation

4 years

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