The task

Create advertising campaigns from scratch for all channels and adhere to the target ROAS



LED lights


Slovakia, Chech Republic, Poland, Austria

What we did

  • Conducted detailed market analysis
  • Analyzed queries in a search engine (Google, Seznam number of keywords, competition)
  • Evaluated competitors (sites, communication channels, etc.). Identified approximate entry budgets
  • Gave additional instructions on how to improve the site in terms of sales
  • Developed a content strategy and publication plan for social networks
  • Prepared banners and created banner ads
  • Prepared advertising messages. Created Google Ads
  • Daily content management on social networks. Developing ideas, preparing plans, analyzing results, communicating with followers, etc.
  • Daily ad management. Analyzing results, changing advertising messages, changing the portals where ads are displayed, etc.
  • Report preparation. Giving recommendations on what could be improved in ads and on the site in order to get the best results
  • Analyzing all investments in marketing and providing the client with ROMI (Return on Marketing Investment) analysis

Some of the solutions and tools used

  • Google Keyword Planner
  • SEMrush
  • Google Search
  • Remarketing (Display)
  • Google for Display & Video 360
  • Custom In-market & Affinity Audience targeting
  • Google Analytics
  • RLSA (in Search)
  • DSA (in Search)
  • Dynamic Remarketing (in Search)
  • Shopping Ads
  • Feed based Ads (Dynamic Price) in Search
  • Seznam Ands (CZ local search Engine)
  • Dynamic Remarketing (Google Display)
  • HOT Remarketing (Display)







4 years

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