LEDart Case study

The task

Create advertising campaigns from scratch for all channels and adhere to the target ROAS

What we did

• Conducted detailed market analysis
• Analyzed queries in a search engine (Google, Seznam number of keywords, competition)
• Evaluated competitors (sites, communication channels, etc.). Identified approximate entry budgets
• Gave additional instructions on how to improve the site in terms of sales
• Developed a content strategy and publication plan for social networks
• Prepared banners and created banner ads
• Prepared advertising messages. Created Google Ads
• Daily content management on social networks. Developing ideas, preparing plans, analyzing results, communicating with followers, etc.
• Daily ad management. Analyzing results, changing advertising messages, changing the portals where ads are displayed, etc.
• Report preparation. Giving recommendations on what could be improved in ads and on the site in order to get the best results
• Analyzing all investments in marketing and providing the client with ROMI (Return on Marketing Investment) analysis

Some of the solutions and tools used

Results