The task
Take over and improve the effectiveness of their digital advertising in all countries. Increase revenue and online campaign profitability (ROI)
Website
rdebutik.se, rde.fi, rde.lt, rdveikals.lv, rde.ee
Customer
Online retailer, consumer electronics
Regions
Sweden, Finland, Latvia, Lithuania, Estonia
What we did
- Analyzed search queries (Google, number of keywords, competition)
- Evaluated competitors (sites, communication channels, etc.)
- Identified approximate entry budgets
- Gave additional instructions on how to improve the site in terms of sales
- Prepared banners and created banner ads
- Prepared advertising messages. Created Google Ads
- Daily ad management. Analyzing results, changing advertising messages, changing the portals where ads are displayed, etc.
- Report preparation. Giving recommendations on what could be improved in ads and on the site in order to get the best results
Some of the solutions and tools used
- Google Keyword Planner
- SEMrush
- Google Search
- Remarketing (Display)
- Google for Display & Video 360
- Custom In-market & Affinity Audience targeting
- Google Analytics
- RLSA (in Search)
- Dynamic Remarketing (in Search)
- Dynamic Remarketing (Google Display)
- Shopping Ads
- HOT Remarketing (Display)
- DSA (in Search)
- Feed based Ads (Dynamic Price) in Search
Results
Revenue
+307%
Cost
-31%
Cooperation
6 years
eCommerce