The task

Take over and improve the effectiveness of their digital advertising. Increase turnover (revenue) and online campaign profitability (ROI)

Website

trodo.com, trodo.fr, trodo.se, eurodel.no, trodo.fi, trodo.lv

Customer

Car parts, tyres

Regions

UK, Norway, Sweden, Finland, Latvia, France, Spain

What we did

  • Analyzed queries in a search engine (Google, number of keywords, competition)
  • Evaluated competitors. Identified approximate entry budgets
  • Gave precise instructions on what should be on the site (which online payment systems, etc.)
  • Developed a content strategy and publication plan for social networks
  • Helped with translating the site into Swedish and other languages
  • Prepared banners and created banner ads
  • Prepared advertising messages. Created Google Ads
  • Prepared advertising messages for Facebook. Created ad campaigns
  • Daily ad management. Analyzing results, changing advertising messages, changing the portals where ads are displayed, etc.
  • Daily content management on social networks. Developing ideas, preparing plans, analyzing results, communicating with followers, etc.
  • Report preparation. Giving recommendations on what could be improved in ads and on the site in order to get the best results

Some of the solutions and tools used

  • Google Keyword Planner
  • SEMrush
  • Google Search
  • Remarketing (Display,  Facebook)
  • Google for Display & Video 360
  • Custom In-market & Affinity Audience targeting
  • Google Analytics
  • RLSA (in Search)
  • DSA (in Search)
  • Dynamic Remarketing (in Search)
  • Dynamic Remarketing (Google Display,  Facebook)
  • Shopping Ads
  • Feed based Ads (Dynamic Price) in Search
  • HOT Remarketing (Display)
  • Content marketing for Facebook
  • SEO

Results

Revenue

+486%

ROI

+325%

Cooperation

5 years

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