The task
Ensure an uninterrupted flow of customers
Website
ivfriga.se, ivfriga.no, ivfriga.lt, ivfriga.eu, ivfriga.ru
Customer
Medical services
Regions
Norway, Sweden, Lithuania, Poland, United Kingdom, Russia
What we did
- Identified strong competitors
- Conducted competitor analysis
- Analyzed search queries on Google. Identified minimum entry budgets
- Analyzed the target audience (interests, demography, etc.)
- Prepared banners and created banner ads
- Created Google ad campaigns for every country
- Daily ad management. Analyzing results, changing advertising messages, changing the portals where ads are displayed, etc.
- Report preparation. Giving recommendations on what could be improved in ads and on the site in order to get the best results
Some of the solutions and tools used
- Google Keyword Planner
- SEMrush
- Google Search
- Remarketing (Display)
- Google for Display & Video 360
- Custom In-market & Affinity Audience targeting
- Google Analytics
Results
Cost per Lead (CPL)
-30%
Traffic increased
+32%
Cooperation
5 years
