The task

Start using Google solutions (Google Search, Shopping, Display). Ensure stable sales growth at an acceptable rate of return (Target CPA set)



Skin care products


UK, Norway, Sweden, Denmark, Finland, UAE, France, Italy, Austria, Germany

What we did

  • Prepared advertising messages. Created Google Ads
  • Evaluated global and local competitors: strengths and weaknesses, as well as style and types of communication
  • Analyzed search queries (Google, number of keywords, competition)
  • Prepared banners and created banner ads
  • Daily ad management. Analyzing results, changing advertising messages, changing the portals where ads are displayed, etc.
  • Report preparation. Giving recommendations on what could be improved in ads and on the site in order to get the best results

Some of the solutions and tools used

  • Google Keyword Planner
  • SEMrush
  • Google Search
  • Remarketing (Display)
  • Google for Display & Video 360
  • Custom In-market & Affinity Audience targeting
  • Google Analytics
  • RLSA (in Search)
  • Dynamic Remarketing (in Search)
  • Dynamic Remarketing (Google Display)
  • Shopping Ads
  • HOT Remarketing (Display)


Revenue increased


ROAS increased


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